About B Corporation

From BCorporation.net

What are B Corporations?

B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems.  B Corporations are unlike traditional responsible businesses because they:

    * Meet comprehensive and transparent social and environmental performance standards.

    * Institutionalize stakeholder interests.

    * Build collective voice through the power of a unifying brand.

As a B Corporation, you differentiate your business from the growing barrage of green- and cause-marketing campaigns and stand out as a leader in the market, creating a clear path for others to follow. You also embed your values into your corporate governing documents so they can survive new investors, new management and even new ownership.

As the B Corporation community grows, your company will benefit from the:

    * Billions of dollars of collective market presence created by thousands of B Corporations speaking with one powerful voice.

    * Millions of dollars spent each year promoting B Corporations through B Lab, a non-profit organization.

When you join the B Corporation community, you gain access to:

    * Resources and information to improve your company's social and environmental performance.

    * A community of fellow entrepreneurs who share best practices; consumers looking to support "good companies"; and investors aligned with your company's mission.

How to Become a B Corporation?

To become a B Corporation, you have to do two things:

First, meet comprehensive and transparent social and environmental standards via the B Rating System.

    * By meeting these standards, we set a benchmark which distinguishes "good companies" from "good marketing". And we make it easier for consumers and investors to support these companies. more »

    * Second, amend your corporate governing documents to incorporate the interests of employees, community and the environment.

    * By institutionalizing your values, you make it more likely that those values will survive new investors, new management, and even, someday, new owners.